Brand & positioning

The identity behind OrderSajilo

Positioning statement

For Kathmandu's food businesses that lose their best morning hours to the vegetable market, OrderSajilo is the B2B supply partner that delivers farm-fresh produce before service starts — at a published, wholesale-linked price. Unlike market runs or informal suppliers, every order is priced transparently, weighed honestly, and recorded on one clean ledger.

Brand promise

“Sabji, sorted.” — the produce problem is handled, every single morning, so kitchens can focus on cooking.

Brand pillars

• Dependable — same slots, same grading, same rider. Reliability is the product.
• Transparent — prices published daily and traceable to the wholesale benchmark; you pay for what is actually delivered.
• Local — Nepali-built, NPR-priced, bilingual, and rooted in how Kathmandu kitchens actually buy.
• Sajilo — “easy” is in the name. Ordering takes a minute; everything else is our job.

Voice & tone

Plain, warm, and concrete. We talk like a trusted supplier, not a startup: kilograms and rupees rather than buzzwords, and नेपाली alongside English wherever our customers prefer it. We never overpromise — if supply is short, we say so before the invoice does.

Visual identity

Deep produce-green on warm paper, with orange as the single accent. Orange is a highlight — a dot, an icon, a small pill — never a surface, and never a background for body text.

The canonical tokens live in the @ordersajilo/tokens package; every product surface — this site, the admin panel and the mobile app — draws from the same palette.